Trade Allowance
Management Defined

Ever wonder how retail giants such as Home Depot, Target and WalMart seem to have an endless supply of marketing resources? The answer is simple: Trade Allowance Management (TAM). In fact, most grew to become giants in part as a result of TAM.

So what is TAM?

Trade Allowance Management (TAM) is the highly specialized process of working with vendors/suppliers to secure untapped marketing support on your behalf. These negotiated resources are then channeled towards achieving your marketing goals.

So what are these resources? Traditional Co-Op advertising is most widely known, yet only represents the tip of a much larger iceberg that also includes Market Development Funds, Special Incentives and more. Collectively, these vendor resources comprise the Trade Allowance Industry with an estimated value of more than $100 billion. Are you really getting your share?

Why The Focus Group?

As the only program in the region recognized by the Trade Promotion Management Association (TPMA), our clients are assured of the most successful and effective programs. Our TAM clients benefit from the experience and knowledge of the entire Focus Group consulting team.

The financial benefits created through well-executed program are obvious.

Current clients also report additional marketing benefits created through T.A.M:

• Strengthened competitive position
• Improved supplier/vendor relationships
• Increased ROI on marketing investments

Sharpen your marketing’s effectiveness by putting The Focus Group to work for you.